J C R - Personal Wellness Through Exercise and Nutrition
About J C R
photo by Luigi SerraJames C. Rohrbacher is a self-taught vegan chef, certified personal trainer and USPTA tennis teaching professional.  “I wanted to meld exercise and cooking somehow, so that is the concept behind my new business ‘J C R’.” 
James worked for 13 years as a private chef for a small company whose owner is vegan.  “That experience was invaluable because it allowed me to experiment with high quality, seasonal ingredients, doing some pretty crazy molecular gastronomy-type things and in general, just using my clients as guinea pigs.  They loved it!  And in the mean time, I was able to learn all things vegan, including baking (which can be challenging) and cheese making.”
James consulted on a yet-to-be-published nutritarian gourmet cookbook by Dr. Joel Fuhrman.  “I doubt the book will ever be published, but I learned a great deal about writing recipes, how to photograph food and cooking techniques using little or no fat, sugar and salt.  I classify myself as a nutritarian and try to eat that way to the best of my ability.”
James recently staged at Alinea and tried out for the reality TV show “Hell’s Kitchen”.
“I hate the ‘chef’ culture that is out there right now.  Those two experiences reinforced my opinion that cooking should be an enjoyable art form, not a competition or fear-based rapid-fire drill…..and please call me James, not ‘chef’”.
You can visit a photo gallery of James’ food at:
James is an ACT Certified Personal Trainer, a USPTA Certified Tennis teaching professional, and a marathon runner.  "I have been teaching tennis since 1998 and just recently received my personal training certification in anticipation of launching my new business.  One other great experience that I think enhances my training abilities is that I am currently observing at a Novacare physical therapy clinic.  It has proved to be an invaluable tool in identifying muscular imbalance, weakness and flexibility issues.  Being a marathon runner has also enlightened me as to injury prevention and management as well as endurance training techniques."
3550 N. Lake Shore Drive
Chicago, IL 60657
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